2012 BMW Championship Winner Rory McIlroy Takes a Different Kind of Drive in the All-New BMW i8

As the 2014 BMW Championship revs up at Cherry Hill Country Club in Cherry Hills Village, Colo., 2012 BMW Championship winner Rory McIlroy hopped in the revolutionary plug-in hybrid BMW i8 to reflect on his incredible season. Each of the top 70 players on the PGA TOUR at the BMW Championship received a BMW to drive for the week. McIlroy stood out in the BMW i8 and the other players were given a BMW 7 Series, the flagship sedan, to drive for the week.

During the 2014 BMW Championship tournament play, the BMW i8 is the featured hole-in-one vehicle on the 15th hole and is on display in the BMW Experience. The first player to score a hole-in-one on the 15th hole during the tournament will receive the BMW i8.

With its futuristic design and groundbreaking technology, the BMW i8 plug-in hybrid vehicle is the world’s most forward-looking sports car made with carbon fiber. The BMW i8 is offers an exhilarating driving experience, going from 0-60mph in just 4.2 seconds. The BMW i8 will be available in the U.S. in early autumn of 2014 at a base MSRP of $135,700.

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